Introduction
The internet and social media have redefined human communication in the digital age, providing unprecedented opportunities for connection and information sharing, while presenting new challenges that society must address. The influence of social networks on contemporary society is profound. They have changed the way we communicate, providing a space for self-expression and the creation of virtual communities. Additionally, they have significantly impacted business and marketing, allowing companies to reach global audiences with unprecedented precision and effectiveness. However, they have also raised challenges, such as concerns about privacy, the spread of misinformation and the impact on mental health.